What do you think about on Sunday night after you’ve gone to bed? In the olden days when I was employed in the Corporate world, I’d lie awake and worry about all the stress and deadlines that had piled up from being out of the office for four days. Good times.
Last night after a weekend of being reminded by ads and emails that Cyber Monday bargains were in the works, I wondered when and how Cyber Monday got started. These days, when I wonder about something in the middle of the night, I hop online and do a little research first thing in the morning.
What I learned: In the early 2000’s, savvy marketers noticed a creeping trend of online shopping on the Monday following Thanksgiving. They surmised that people either didn’t finish all their Black Friday shopping or were opting to avoid the craziness of waiting in line in the cold at four o’clock in the morning for a bargain, only to be trampled in the crush when the doors opened at the insane hour of six am or discovered their item had been completely sold out before they made it into the store. More good times.
Each year, more and more shoppers waited until they got to work on Monday to do their online shopping on the faster, more secure Corporate internet. Of course, that was against Company Policy, but pfft.
In 2005, the US National Retail Federation coined the term “Cyber Monday,” and an entire nation became slackers at work on the Monday after Thanksgiving. In 2020, data shows that Americans spent a record $10.8 billion online by the end of Cyber Monday, and 2021 is expected to break that record.
Not to be outdone, I’ve jumped onto the Cyber Monday train, and TAGGED BY DEATH, Book 1 of the Riley Malloy thriller series, is free today. As a bonus, Amazon joined me and lowered the price of the $17.99 paperback to the unbelievable price of $9.92!
Now’s your chance for a real Cyber Monday bargain that won’t disappear before you’ve finished your Monday morning coffee or tea!
Only the vet tech who’s a dog whisperer can identify a serial killer if she can put the pieces together before she’s murdered; death follows her.
Want the complete Riley Malloy Thriller Series with one click? Here you go!